Throughout this course, you will learn how to effectively grow a list of email subscribers by creating a lead magnet. A lead magnet ("freebie" or "offer") is a valuable piece of content that you offer to your audience in exchange for their email address. By providing something of value, you can attract potential customers and build a strong email list.

In this course, you will discover the importance of creating a lead magnet and develop a compelling offer that will incentivize them to subscribe to your email list.

Key Lesson Concepts:

• Coming up with a compelling offer that serves as a "quick win."
• Designing your offer in Canva
• Setting up your landing page in Kit