woman teaching course on email marketing, landing pages, and lead magnet offers

The Course

Email marketing doesn’t have to be a mystery—I’ll walk you through it!

When I first started, I wished I had a simple, step-by-step guide to building an email list without hours of internet research only to find that I was still unsure what to do. That’s exactly what this course is.

You’ll learn how to create an irresistible lead magnet, set up a landing page that actually converts, and start building an engaged audience—without the overwhelm.

By the end, you’ll have a powerful system in place to grow your business through email marketing. Let’s take the guesswork out of it so you can start seeing results faster!


What you will learn

We'll walk through exactly how to create a lead magnet in Canva and design a landing page in Kit—step by step.

By the time we’re done, you’ll have a lead magnet that speaks directly to your ideal audience and a landing page that actually converts. No fluff—just practical strategies you can implement right away.

Everything is laid out in a logical, easy-to-follow sequence.

Let’s do this!

Curriculum

  Introduction
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  Understanding Lead Magnets
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  Creating Your Lead Magnet
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  Building Your Landing Page
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  Collecting and Managing Email Subscribers
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  Conclusion
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Your instructor

Janice Pollard has spent 20 years in digital marketing working with large global brands like Coca-Cola, Starbucks and Samsung.


Today, she helps brands and small businesses create strategies that work at any scale.


Janice loves making marketing feel approachable and fun. In this course she shares simple, effective strategies and will guide you step-by-step to create a lead magnet that attracts the right audience and grows your list with ease.