The Course
Are you ready to create a brand for your short-term rental in preparation for a direct booking site? Uncover the secrets from my years of working with big brands, yet doing it on a small business budget.
What you will learn
I designed this course with the newcomer in mind, knowing that most short-term rental owners don't have a branding background.
We'll steer you through effective branding strategies that align with your unique property and story.
By the end of this one-hour course, you'll walk away with how to:
- create a name for your property
- choose a color palette that works with your short-term rental
-
develop a professional logo
Curriculum
Your instructor
With over two decades of hands-on experience in the marketing industry, Janice Pollard has become a distinguished expert in the art of short-term rental branding. Her journey began with advertising and public relations, and evolved to digital marketing, where she partnered with world-class brands such as Coca-Cola, Samsung, Starbucks, Kraft, and many more. Janice's expertise extends beyond mere aesthetics, delving into the psychology of consumer behavior and the dynamics of digital marketing strategies to create memorable and lucrative brands.
As an educator at the forefront of the short-term rental revolution, Janice's passion for teaching is only matched by her commitment to empowering property owners and managers. Her course, "Branding Your Short-Term Rental," is a culmination of her years of practice and innovation in the field.